Surprise a loved one with Jasper & Elm’s vibrant gemstone jewelry — classic designs with a colorful twist!
From dryer balls to newborn sets to cozy shawls, this company features all-natural fiber knits in sustainable accessories and eco-friendly home goods.
Decorate your door with handcrafted custom wreaths made from real military uniforms! Use your personal uniform or in-stock fatigues. Six sizes of wreaths available, as well as ornaments. Subscribe to the mailing list for a free shipping code.
Patches for Porters offers promotional items for military squadrons at U.S. military bases around the world.
Cura Bello makes vegan body moisturizers crafted with organic and non-GMO ingredients for sensitive skin and various skin irritations. Every purchase gives back to the community, supporting initiatives that promote health and sustainability. Use MILITARY10 for discount.
Made With Love And Swearing Insert MWLAS photo
The brand behind craft cocktail-inspired beard oils, exfoliating scrubs, and unisex body care that doesn’t take itself too seriously. 25% discount with a $40 minimum purchase with GovX.
An apparel company that is not only stylish and comfortable, but also features powerful Bible verses. For 20% off, use promo code: veteran.
This milspouse-owned company creates jewelry, collaborates with non-profit organizations and gives 5% of purchases to non-profits that support military service members and their families.
Offers educational and interactive stories that follow pilots on exciting missions in their children’s books.
Buying for a fitness enthusiast? Check out this company, which is a faith-based premium fitness apparel brand.
If your family loves to be outdoors, put this on your holiday wish list! These premium-quality outdoor mats made from recycled plastic are perfect for RVs, campsites, picnics, beach trips, and more!
For a 10% military discount, use coupon code Mil2025.
Authentically American is known for its high-quality apparel made in the United States. Offers a 15% discount for military, first responders and students through ID.me. The sweat-activated tees and socks are crowd favorites!
The perfect gift for animal lovers in your lives – Believing In Horses books! This young adult series tells the story of a girl in a military family learning the ropes in the horse world and life from rescue to therapy to showing and ranching.
Whiskermen specializes in handcrafted, high-quality beard oils, butters, balms, waxes, combs and washes, which are made with U.S.-sourced ingredients and undergo strict quality checks. Whiskermen offers 12 unique scent variations and a commitment to customer satisfaction.
This is a gift for all ages — from 5 to 95! The company specializes in custom string art and string-at-home kits.
Cultura Life Design creates meaningful, handcrafted gifts that celebrate the richness of Chicano identity. Get 25% off with code MILITARY25.
From hand-crocheted beanies to felted shawls and scarves, from insoles to dryer balls, all items are handmade from alpaca wool. These are sure to be a hit at the next holiday party!
Looking for the best product for the younger ones on your list? Check out the children’s book, “Letters to the Tooth Fairy.”
You may have seen these quality handbags — sewn by military spouses — on Shark Tank! Each bag has multiple Riveter ID stamps, so you can go online to meet the people behind your product. A fan favorite is the Heirloom bag.
This nifty system solves the frustration of packing quart bags with your favorite skin care products when flying with a carry-on. Military and first responders receive a 10% discount.
Lady Vet offers an inclusive range of veteran gear designed specifically for women who served.
This store — owned by a Navy wife — offers military-spouse apparel and merch to inspire growth and resilience in every season of military life.
Dainty Forces creates meaningful, high-quality jewelry. Owner Erin Grimm says the Live-In Hoops are her go-to because they are “lightweight, waterproof, and perfect for wearing 24/7 without a second thought.”
The Nomadés Collection creates sterling silver jewelry, charms and gifts that celebrate life’s moments. Charms are designed and produced in the U.S.
Greight Books & Gifts has something for everyone on its shelves, like books for military children and families, as well as personalized book boxes.
Cooper Legacy Books has wholesome, family-friendly comic books to inspire kids.
Mamie L. Pack is a wellness-inspired stationery company designed to help women prioritize their well-being in every season. 10% off with code: MilVet10.
Get outside and goooo! These products are meant to inspire you to get outdoors and go on new adventures. Draw a card from one of their many GO Deck options, and explore!
Want to learn more about supporting military family-owned businesses? Visit our 2025 Military Shoppers Guide, sponsored by The Rosie Network.
