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Father, son ignite patriotism through American made products

Marla Bautista
by Marla Bautista
November 19, 2019
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Father, son ignite patriotism through American made products

Shane Henderson of Metal Art of Wisconsin holds one of his American made products.

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Made in the USA.

More than five million businesses across the U.S. are run by American families, according to Family Enterprise USA, like Shane and Justis Henderson of Metal of Art Wisconsin. The father-son entrepreneur duo tout their love of country through a customized collection of products that are handmade and 100% American made. Their story started six years ago in a small-town garage when they created a product that went viral.

“Doing father and son stuff with him (Justis) in the garage; I bought a CNC plasma table and we started cutting patriotic stuff, like metal flags and stuff like that. This was when Instagram first came out, you know, Instagram was pretty new. I started an Instagram page and we posted some of our flags online and they went absolutely viral. I mean overnight,” Shane Henderson explained.

Shane Henderson with his son Justis.

What started as a father-son project, propelled the small business to instant success with thousands of metal flags sold and bragging rights as the largest “metal art” Instagram page on planet earth, according to the company website. But, it also left him facing a dilemma to address the growth Metal Art of Wisconsin faced. He needed a strategy to support the momentum.

He purchased a shop, hired a few employees, and got to work producing a range of designs with patriotism serving as the centerpiece of his creations. By 2016, the brand exploded during the presidential election and Henderson had to expand operations further, part of which included giving back.

The son of a Vietnam veteran, Henderson’s priority is on supporting military members and first responders. He created Flags for Fortitude, a division of Metal of Art Wisconsin, in 2017. The program donates patriotic flags to veterans, current-serving military, families of the fallen or injured, law enforcement, firefighters, EMT’s, medical personnel and “any other hero who has displayed fortitude when protecting or helping others.”

Nominations for the program are reviewed weekly and can be submitted to hero@flagsforfortitude.com. Submissions should include a short description of what your hero did or does on a daily basis.

Earlier this year, Metal of Art Wisconsin won the Entrepreneurial Achievement Award for the Manitowoc County’s Progress Lakeshore 2019 Economic Development Program. The company’s progression as a small business and the positive impact it has caught more than just the eyes of the local officials, even Donald Trump Jr. wanted one.

JUST IN TIME FOR CHRISTMAS: Check out the latest products at Metal of Art Wisconsin, including the latest creation: The Speakeasy Vault. 

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Tags: entrepreneursFirst RespondersFlags for FortitudeMade in the USAMetal Art of WisconsinVeteransVietnam Veteran
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Marla Bautista

Marla Bautista

Marla Bautista is the author of "My Thoughts Abandoned" and co-author of "Brave Women, Strong Faith." She is also a TEDx speaker. She earned her Bachelor of Arts in Communications from the University of Maryland University College. Marla also works on the Military Spouse Advisory Council for Caliber Home Loans; she educates, collaborates, and leads initiatives to prevent and eliminate veteran homelessness. Her passion is helping people in need. She does so as the co-founder and CEO of the Bautista Project Inc, a nonprofit organization providing for homeless community members in Tampa, Florida.

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